Candidates want to feel connected to your brand and sense that employers understand them as people. So how can employers stand apart from the crowd? Employers need to be proactive in their technique to attracting prospects, and recruitment marketing is the option

Recruitment marketing is a relatively new method to draw in candidates, both passive and active, to your company. It includes embracing the exact same principals and strategies used by marketing to draw in candidates and increase brand awareness. Some examples of marketing practises now being used by HR teams include: list building, SEO, guerrilla marketing, social marketing, customised candidate journey and material creation.

According to SHRM, business that integrate recruitment marketing into their hiring method can generate three times more candidate leads than those who do not - leading a 100% higher close rate on candidates. Additionally, recent research study by Allegis found that running a recruitment marketing project can conserve business up to 40% on overall skill costs. On top of these savings, recruitment marketing increases employer brand name and brings in an approximated 50% more competent candidates.

It's exceptional to see how a deep understanding of your candidates can result in projects that encourage them to act. We've put together a list of six of our favourite creative recruitment projects that you can take motivation from for your next recruitment marketing project. These projects pressed the limits of standard task ads, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World's Greatest Salesperson

To engage and hire the most knowledgeable salesmen in the company, Ogilvy, among the worlds most popular ad agency, ran a creative recruitment project to find 'The World's Greatest Salesperson'.

Ogilvy leveraged targeted social networks marketing in combination with their YouTube channel. Here they invited the prospective candidates to movie themselves selling a brick. The reward? A three month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A great advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard method of recruitment marketing campaigns.

They are a terrific method to bring in passionate applicants along with functioning as a preliminary screening test. Companies might ask prospects to fix puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is 2004 confusing signboard. This marketing project was a fantastic success for Google and made high appreciation online within mathematical and engineering forums - even before Google was understood as the brains behind the operation.

The signboard, positioned in Silicon Valley, provided an intricate mathematical formula to passers-by and challenged those who thought they were clever enough to solve it. Once solved, the formula revealed a website URL (www.7427466391.com) that the solver must go to.

Those wise sufficient to solve the billboard puzzle were offered one final puzzle once on the website.

Successful prospects got the message: "Nice work. Well done. Mazel tov. You've made it to Google Labs, and we're grateful you're here. Something we found out while building Google is that it's much easier to discover what you're searching for if it comes searching for you. What we're looking for are the best engineers in the world. And here you are."

The billboard was an appealing way to draw in some of the smartest minds to Google. Google organized this prospect pool into enthusiastic 'problem solvers' - an extremely esteemed ability at google.

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IKEA: Assemble Your Future

Upon opening a new store in Australia, IKEA had the job of working with 100 employees. To fill this high variety of positions, they needed to think big. IKEA's outside package thinking resulted in a wonderful "inside package" option.

IKEA chose to target those who they knew already enjoyed IKEA by putting 'profession directions' inside the box of IKEA items for consumers to discover upon opening their item. The directions mirrored their well-known assembly directions, instructing clients on how to "assemble your future".

The project was a big success, and customers loved it. Countless customers applied, and IKEA hired 280

employees who appreciated the IKEA brand name. The factor for the success of the project was not simply down to its imagination however also since it spoke to IKEA's existing brand name ambassadors, their customers. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment campaign effectively connected with candidates in a personalised way, in their own homes just as they're focused on assembling their new furniture.

Volkswagen: A Hidden Message

When Volkswagen needed to hire gifted mechanics, they carefully thought about where this target market hung out so that they might communicate their recruitment message efficiently.

Volkswagen selected an apparent however uncommon placement, the undercarriage of cars in need of repair work. Volkswagen intentionally distributed malfunctioning cars and trucks with the message concealed underneath to service centres across Germany in anticipation of attracting experienced employees.

Volkswagens project was a terrific success, and they employed numerous knowledgeable mechanics while validating themselves as an innovative and fun brand.

McKinsey & Company: The Eraser Pencil

McKinsey and employment Company were seeking to bring in ambitious students to their company. They reached students by going to the one place guaranteed to have students around, schools at numerous Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out "We're trying to find students who aren't satisfied with just any service. www.McKinsey.ch."

The project's objective was to pre-filter candidates by drawing in those that aren't pleased with simply any service and wonder innovators. The pencil twisted the rules of marketing, and it's easy message resonated with numerous, resulting in premium graduate works with at McKinsey.

Much like this pencil, recruitment marketing projects do not have to be pricey, and companies can state a lot in only a basic statement.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing the right method. Their professions page has 1.2 million likes, and they publish content twice a day - often more. They share content that possible employees can connect to and feel influenced by, such as individual employees achievements, days in the life of an employee and general everyday updates from throughout the Marriott network.

Marriott desires to communicate a sense of personalisation with their professions page so that prospective employees can build a real connection with the brand name. They accomplish this by permitting named workers to answer any concerns on the careers page from the business profile. Marriot likewise provides a chat service to those seeking to discover more about life at the company and advice on how they can effectively request a position.

Marriotts technique reveals you do not require exceptional out of package believing to link with prospects. There are a myriad of ways your organization can approach your recruitment project. Marriott's strategy is simple, and any company can emulate this technique and accomplish the very same success. Have a designated location where you share insights on life at your company and most significantly, listen to potential candidates and react to their questions quickly and effectively.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your prospects have the finest experience possible and you have time to focus on what matters, your individuals. Learn more about us here.